For Restaurants
A Deeper Dive Into Business vs. Consumer Dining Growth
Dinova’s latest State of Business Dining Report revealed promising trends in business travel and dining spending. Bolstered by record-breaking business travel in 2024—expected to drive $245B globally on food and beverage spend globally, according to the Global Business Travel Association—Dinova’s corporate cardholders spent 14% more on dining between Q2 2023 and Q2 2024. Technomic’s foodservice data showed a 4% increase in consumer spending during the same period.
Food-away-from-home price inflation does factor into these increases. Both Dinova and Technomic’s dining spend data are reported in nominal (current) dollars and not adjusted for inflation. A closer look reveals that, even as higher year-over-year restaurant prices inflate dining sales numbers, business dining growth is still outpacing consumer sales growth:
This is encouraging news for restaurants facing tough market conditions and negative consumer sentiment. Currently, 41% of consumers expect to reduce their restaurant visits, while 68% prefer grocery store food, as food-away-from-home inflation is 4 points higher than food at home.
While deals and discounts are largely driving the recent bounce-back in consumer foot traffic at some chains, business diners are far less price-sensitive and spend about 50% more per check on average. The opportunity to benefit from increased business travel and dining is not limited to upscale or full-service establishments; business dining spending is fairly evenly split between full-service and limited-service restaurants.
Download the Fall 2024 State of Dining Report for more insights, including a breakdown of business dining data by restaurant category and an exclusive look at the different types of business travelers and how they make dining decisions.
FALL 2024
Learn more about corporate travel and dining trends in our latest report.