Business Diner Tools:
Fall 2024 State of Business Dining Report
Our Fall 2024 report reveals a tale of two segments: while consumer dining remains flat, business dining is on the rise. Download your copy to explore the latest trends and insights shaping the business dining landscape for 2024.
Unlock exclusive insights into the $245 billion business dining market with our State of Business Dining Report. Powered by Dinova’s proprietary data and Technomic’s expertise, this report reveals key trends and growth opportunities for restaurants looking to capitalize on the booming business dining sector.
What you’ll discover:
- Consumer vs. Business Dining Trends: Insights into the latest shifts and a 2025 outlook.
- Growth Avenues: How positive business dining trends can open new opportunities.
- Business Traveler Insights: Real testimonials and personas that highlight dining needs.
- Market Data: Patterns in business dining, seasonality, and annual spending growth.
- Benchmarks & Menu Trends: Essential information to help your restaurant thrive in 2024 and beyond.
The Divide: Business vs Consumer Dining
The restaurant industry is seeing a notable split: while consumer dining is declining due to tightening household budgets, business dining is on the rise, driven by corporate spending and the return of large events. Our report illustrates this “tale of two segments,” shedding light on the distinct challenges and opportunities for restaurants.
- Technomic reports negative year-over-year growth from consumer diners for full-service and limited-service restaurants.
- 68% of consumers are turning to grocery store food because of rising costs, and 41% anticipate reducing their restaurant visits.
- In contrast, businesses are projected to spend $245 billion globally on food and beverages in 2024, with transactions over $250 making up more than a third of business dining.
Download the report for the latest data shaping these two distinct segments.
Understanding Travel Dining Needs
Business dining encompasses a variety of experiences for road warriors, from entertaining clients and partners to fostering interoffice culture or grabbing quick meals on the go. We interviewed participants from our Business Dining Program to share exclusive insights and tips tailored to common scenarios. The State of Business Dining Report addresses your questions, including:
- Where do business travelers work, and how do they leverage food for relationship-building and networking?
- What factors motivate business travelers to select or avoid certain restaurants?
- How much do they typically spend on dining, and what does this reveal about their business dining habits?
Download the report to access our latest set of business diner personas.
Methodology
In order to offer statistically significant sales insights for the State of Business Dining, we analyzed the following data:
- Companies that remained active in the Dinova Business Dining Program from 2019-2024.
- Sales data from the most current list of top 1,500 US restaurant brands.
About Dinova
Dinova makes business meals count. We operate a business dining program that includes a network of 24,000+ restaurants and more than 570 corporations, government agencies, and small to medium sized businesses in the US and Canada. We are the only total business dining solution that delivers spend visibility, savings and an employee rewards program for companies while also providing a B2B strategy that drives growth for restaurants.
Complete our contact form to learn more about joining our business dining program.
About Technomic
Technomic Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking and other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com.